E*TRADE will go back to $20 eventually the questions is when. As the energy market becomes more exposed to the general public and talk of the economy failing becomes more abundant people will start to wizen up and begin to invest. Most people see E*Trade as the most user friendly / post popular way to trade. Their commercials don’t just span the financial TV stations but most TV stations which helps keep their name fresh in the minds of the general public. The veteran investors may already be set in their ways and have a system hat they feel comfortable using but it’s the general public who is not experienced in trading that will buy into E*Trade to start their investing. When I ask most people I know what they think of when I say “stock” or “invest” and they think E*Trade, the name of the company has become synonymous with stock trading. It is this mass influx of general public that will boost E*Trades profits once the real economic issues are fully burned into their minds, most people are not scared enough yet to change their spending habits more than just watching their gas consumption. Once a bigger economic scare hits the majority non-trading public they will start moving their money from their standard spending habits to investments and I bet that most of them will use E*Trade. In fact many of them will probably invest in E*Trade just because they are using E*Trade which will drive the price up more. This is my opinion, take it or leave it but I am buying in E*Trade and staying for a while.
$3.43 (07/17/08)
