BusinessWeek Rankings Best Global Brands Best Global Brands 2007 #45 2006 #45 World's Most Innovative Companies World's Most Innovative Companies 2006 #64 Analysts' Recommendation: Hold 30 Days Ago: Hold Analysts' Target: $41 Analysts' Targets UBS Securities $37 Neutral Tuesday, July 08, 2008 RBC Capital Markets $42 Sector Perform Tuesday, January 22, 2008 Lehman Brothers $45 Underweight Friday, January 18, 2008 Harley-Davidson, Inc., through its subsidiaries, produces heavyweight motorcycles, as well as offers motorcycle parts, accessories, and related services in the United States and internationally. It operates in two segments, Motorcycles and Related Products, and Financial Services. The Motorcycles and Related Products segment engages in the design, manufacture, and sale of primarily heavyweight touring, custom, and performance motorcycles. It also provides a line of motorcycle parts and accessories, including replacement parts, and mechanical and cosmetic accessories; general merchandise, such as apparel and collectibles; and related services. This segment manufactures five families of motorcycles, including Touring, Dyna, Softail, Sportster, and VRSC. It offers its products under the Harley-Davidson and Buell brand names. The Financial Services segment provides wholesale and retail financing, and insurance and insurance-related programs. It engages in financing and servicing wholesale inventory receivables and consumer retail loans primarily for the purchase of motorcycles. This segment’s wholesale financial services include floorplan and open account financing of motorcycles, and motorcycle parts and accessories to Harley-Davidson dealers in the United States, Canada, and Europe. Its retail financial services include installment lending for its new and used motorcycles. The Financial Services segment also provides motorcycle insurance and property/casualty insurance, as well as sells extended service contracts, gap coverage, and debt protection products to motorcycle owners. Harley-Davidson sells its products through independent dealers and distributors. The company was founded in 1903 and is based in Milwaukee, Wisconsin.
$33.66 (07/12/08)
