I have been actively trading Apple for several years and this stock is a cash cow, you just have to know how to play it. Basically this stock makes its big moves on announcements the company makes. Keep a close eye on this stock a week or so before Steve Jobs makes an announcement. Try to buy before the hype starts, and the day of the announcement try to sell into the hype rather than buying the stock that day. Options are fun with this stock because they have a good volume to them which makes profits very nice!