The stock has plummeted in the past week based on the US economy and reduced earnings estimates, HOWEVER, it should be noted that the company has a very strong and consistent earnings history and continues to post a good profit. In addition, there is a strong managment team in place and very strong CEO (former Wall St Exec). Buy the stock now while it's low, you're getting a bargain. Hold onto it for a year or so and you should be happy with the returns. They are sticking with their pricing and their philosophy, and I think it will pay off.