Dick's Guidance Suggests Weak 2008, But Growth Story is Intact; Reiterate Buy

5/22 - "The company significantly reduced its previous 2008 guidance. However, given the magnitude of the reduction, we believe the new low end of EPS guidance ($1.22) takes into account all reasonable negative scenarios for the year, and should not need to be lowered going forward."

"In addition to a weak consumer, we believe Dick’s is suffering from the lack of strong trends in the sporting goods market, especially given the strong trends last year such as Heely’s, Crocs and Under Armour...As the company noted on the call, it was the last of its competitors to feel the consumer slowdown, which we believe is due to the company’s focus on the core athlete who is less likely to reduce spending on sporting goods than a more casual user. We also believe this consumer is more likely to return to their normal sporting goods purchases sooner when the economy improves."
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