Netflix was upgraded today by Lehman Brothers on a device that can stream movies from your computer to your tv. The stock is up over %8 on the news. The player cost $99. This is a great idea, but many other company's exist. Many other companies will get in this area (apple,microsoft,amazon,tivo),to name a few. Will costomers have enough money to pay for this upfront, when gas is at $4 a gallon. Early adopters will get the service, but Netflix depends on a very large mass market. Most people don't want another box to hook up. I just think eventually the cable companies like time warner will do this with microsoft or apple. To much competition!!! SELL on the upgrade or hold short.